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Monday, December 7, 2015

Here's What the New 'LeBron James' Typeface Looks Like

Posted By on Mon, Dec 7, 2015 at 9:58 AM

click to enlarge SAWDUST
  • SAWDUST

As Wired reports, London studio Sawdust recently finished off a project for Nike: creating a new typeface that represents LeBron James. It's called "LeBron James." (See above and below.)

Jonathan Quainton and Rob Gonzalez of Sawdust came up with a structure for letters and numbers that really captures the dominance of James both on- and off-court.



From Wired: "The resulting typeface is broad, commanding, and athletic-looking. It has a low x-height and a shape that manages to be boxy without looking sluggish. It calls to mind a jersey as readily as it does a noble crest—a typeface to rule over all other typefaces."

click to enlarge SAWDUST
  • SAWDUST

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