Support Local Journalism. Join the Cleveland Scene Press Club.

Thursday, July 21, 2016

No One Would Have Seen Sherwin-Williams' Proposed LeBron Replacement Banner During the RNC Anyway

Posted By on Thu, Jul 21, 2016 at 1:03 PM

click to enlarge img_1812.jpg

If you look real closely at the picture above, focusing on the middle and squinting a bit, you'll see a small portion of the LeBron banner, the massive 10-story installation on the side of the Sherwin-Williams building that was supposed to come down prior to the RNC. It didn't go anywhere, of course, as it turned out that Cavs fans are a passionate bunch and Cleveland loves nothing more than a good social media outrage session.

Sherwin-Williams was initially going to take King James down, temporarily, and install a banner in time for the GOP's arrival that was to celebrate the company's 150th birthday. The design featured the city of Cleveland's flag.

click to enlarge screen_shot_2016-07-21_at_12.51.31_pm.png

A petition drive gathered some 20,000 signatures and fans peppered the paint company on social media. In late June, Sherwin-Williams announced a course change, saying the LeBron banner would in fact stay.

"In recognition of fan interest, the company will keep the now-famous LeBron James banner hanging from its global headquarters building," a statement read. Company president John Morikis said, "For 150 years, Sherwin-Williams has been proud to call Cleveland our home, and we're committed to doing the right thing for the people of this great city. For the last year, we've been planning to hang a celebratory banner outside our building during the summer months. But what better way to celebrate our 150th year than with a NBA championship. As a long-time supporter of the Cavs, and the entire community, we want the energy and excitement in this city to continue." The company also made a sizable donation to the LeBron James Family Foundation.

Whichever side of the debate you fall on — LeBron, alternate banner, it's a billboard and who cares — pegging any part of the discussion to the RNC and its visitors is actually very silly. 

The banner is actually almost totally inaccessible to pedestrians. On Monday night, we walked a circuitous path near Prospect and Ontario, and ended up speaking with the one security guy in the area. After pulling out his earbuds, he said that no one had really come by the banner that day.

We asked him if pedestrians were even allowed to be here. "Well, you're media, so you're OK," he said, gesturing to my credentials. 

So there have been some visitors — the Colorado delegates were amped to get a shot, and the guy below managed to get in front of LeBron's open arms, but for the most part, it's quartered off in a slice of downtown that's basically impenetrable to foot traffic.

click to enlarge screen_shot_2016-07-21_at_1.00.13_pm.png

Tags: , , ,

We welcome readers to submit letters regarding articles and content in Cleveland Scene. Letters should be a minimum of 150 words, refer to content that has appeared on Cleveland Scene, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Support Local Journalism.
Join the Cleveland Scene Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Cleveland Scene Press Club for as little as $5 a month.

Read the Digital Print Issue

January 5, 2022

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.


© 2022 Cleveland Scene: 737 Bolivar Rd., Suite 4100, Cleveland, OH 44115, (216) 505-8199
Logos and trademarks on this site are property of their respective owners.

Website powered by Foundation