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Thursday, June 29, 2017

Rock Hall Hosts Media Preview of Power of Rock Experience

Posted By on Thu, Jun 29, 2017 at 1:21 PM

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Earlier today, the Rock & Roll Hall of Fame hosted a media preview of the Power of Rock Experience. The new exhibit opens on Saturday.

Directed by Academy-Award winning director Jonathan Demme, the exhibit's accompanying movie, which splits into three screens at various moments, features clips of various performances from Rock Hall events and inductions that have taken place over the past 32 years. It shows Chuck Berry doing the duck walk, Eddie Vedder singing a Doors song, Green Day covering "Rockaway Beach" and Joan Jett, Dave Grohl and Miley Cyrus collaborating on "Bad Reputation."

The movie screened in a new theater that features floor to ceiling speakers that literally rattle the seats in the room. The new theater also includes an entrance and exit experience.

The 12-minute film of snippets builds to a climax and concludes with a riveting performance of Prince and Tom Petty playing “While My Guitar Gently Weeps.”

After a screening of the film, Greg Harris, the Rock Hall President and CEO, then welcomed the media. “You are the first group to experience it and we’re excited that you can share this message with the world of what an amazing thing we have at the Rock & Roll Hall of Fame.” Harris talked about broadening the Rock Hall’s reach and said that seeing the actual performers performing creates “meaningful connections.” A local team of architects, contractors and fabricators worked with the Rock Hall staff to turn the Rock Hall’s third floor into a space devoted to all things inductee-related.

Inductee Glenn Hughes of Deep Purple, Board Chairman Chris Connor, PNC Regional President Paul Clark and BRC Imagination Art's Executive Creative Director Christian Lachel all spoke along with Harris, and the Rock Hall unveiled a new Shepard Fairey poster that goes with the exhibit.

Hughes spoke about how the Demme film took his “breath away.” “It’s taken me back,” he said of the movie. “I’m so grateful to have been given the gift of music.” Hughes also talked about how as a 12-year-old kid, he saw the Rolling Stones play and said it changed his life.

“I’m so honored to be standing on this stage 50 years later,” he said.

After the press conference, the Rock Hall allowed attendees to eat at the new All Access Café and speak with chefs Rocco Whalen, Jonathon Sawyer and Fabio Salerno while 2017 High School Rock Off finalists Montage performed.

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