Support Local Journalism. Join the Cleveland Scene Press Club.

Thursday, August 10, 2017

LeBron James to Co-Produce New Sneaker Comedy For HBO

Posted By on Thu, Aug 10, 2017 at 5:33 PM

  • Photo via KingJames/Instagram
Cleveland Cavaliers star LeBron James and business partner Maverick Carter have been busy in the entertainment world in recent years. And now, with their company SpringHill Entertainment, James and Carter are developing a new comedy for HBO about the obsessive world of sneaker culture — something James, one of Nike's signature athletes, is quite familiar.

The project, currently called Sneaker Store Project, follows two friends who own an up-and-coming sneaker store outside of Los Angeles. James and co. are teaming up with writers Shawn Wines, from HBO's High Maintenance, and Lemon Anderson, from the film She's Gotta Have It.

SpringHill currently produces the Starz network's Survivor's Remorse, a half hour comedy about a professional basketball player and his family (debuting its fourth season on August 20) and also NBC's The Wall, a game show hosted by comedian Chris Hardwick that gives away a shitload of money for basically getting a giant ball down the right slot and answering some easy trivia questions.

James, who signed a lifetime contract with Nike in 2015 (reportedly worth more than $1 billion), is also a sneakerhead. And he's also an investor in a sneaker store in Miami called UNKNWN. Carter, for his part, used to work for Nike and is now on the board of sneaker and apparel company KITH.

As Survivor's Remorse is a pretty good show, here's to hoping James and Carter can put something entertaining together here as well. We just don't want James to get too used to Los Angeles.

Tags: , , , ,

We welcome readers to submit letters regarding articles and content in Cleveland Scene. Letters should be a minimum of 150 words, refer to content that has appeared on Cleveland Scene, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Support Local Journalism.
Join the Cleveland Scene Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Cleveland Scene Press Club for as little as $5 a month.

Read the Digital Print Issue

November 17, 2021

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.


© 2021 Cleveland Scene: 737 Bolivar Rd., Suite 4100, Cleveland, OH 44115, (216) 505-8199
Logos and trademarks on this site are property of their respective owners.

Website powered by Foundation