Join the Cleveland Scene Press Club. Because No News is Bad News.

Monday, September 11, 2017

Cavs Unveil New Court Design for 2017-2018 Season

Posted By on Mon, Sep 11, 2017 at 12:00 PM

click to enlarge CAVS.COM
In addition to a maligned jersey re-design, (which includes the new Goodyear wingfoot logo), the Cleveland Cavaliers had one more prominent aesthetic upgrade to announce last week: a new court design for the 2017-2018 season.

The two key differences between last year’s version and the new one are: 1) the “shield” logo at center court, which the Cavs say represents the team’s commitment to “Defend The Land” and the city’s spirit of resilience. And 2) the color black, which has been permanently added as an official team color.

“The color black is a nod to the historic turning point in the 2016 NBA Finals when the Cavs wore their black-sleeved uniforms in games 5 and 7 on their way to winning the NBA Championship,” the Cavs said.

The court was designed by the Cavaliers graphics team and constructed by Cincinnati Floor Company in Cincinnati, OH.

Tags: , , , ,

We welcome readers to submit letters regarding articles and content in Cleveland Scene. Letters should be a minimum of 150 words, refer to content that has appeared on Cleveland Scene, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Cleveland Scene works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Cleveland and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Cleveland's true free press free.

Read the Digital Print Issue

September 23, 2020

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.


© 2020 Cleveland Scene: 737 Bolivar Rd., Suite 4100, Cleveland, OH 44115, (216) 505-8199
Logos and trademarks on this site are property of their respective owners.

Website powered by Foundation