Support Local Journalism. Donate to Cleveland Scene.

Wednesday, April 25, 2018

Bowling Green Owns Toledo After Shrek Mascot Hoax Backfires

Posted By on Wed, Apr 25, 2018 at 3:19 PM

The University of Toledo deleted the above tweet (visible in the Darren Rovell screenshot) yesterday, which announced that the MAC school would officially change its mascot to the Dreamworks animated character Shrek if the tweet eclipsed 500,000 retweets.

As the tweet amassed close to 100,000 retweets, generating approximately 1,000 per minute near the end of its short life, the university wiped it.

Shortly thereafter, in a PR maneuver, the university attempted to blame the "tongue-in-cheek" hoax on its current mascot, Rocky the Rocket.
 
Toledo's closest geographic MAC opponent, the University of Bowling Green, chided the Rockets for the blunder.



Tags: , , , , , , , ,

We’re keeping you informed…
...and it’s what we love to do. From local politics and culture to national news that hits close to home, Scene Magazine has been keeping Cleveland informed for years.

It’s never been more important to support local news sources, especially as we all deal with the ramifications of the coronavirus pandemic. Almost everything Scene is about -- our stories, our events, our advertisers -- comes down to getting together. With events on hold, and no print distribution for the foreseeable future, every little bit helps.

A free press means accountability and a well-informed public, and we want to keep our unique and independent reporting available for many, many years to come.

If quality journalism is important to you, please consider a donation to Scene. Every reader contribution is valuable and so appreciated, and goes directly to support our coverage of critical issues and neighborhood culture. Thank you.

Comments

Subscribe to this thread:

Add a comment

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Calendar

© 2020 Cleveland Scene: 737 Bolivar Rd., Suite 4100, Cleveland, OH 44115, (216) 241-7550
Logos and trademarks on this site are property of their respective owners.


Website powered by Foundation