Join the Cleveland Scene Press Club. Because No News is Bad News.

Wednesday, April 25, 2018

Bowling Green Owns Toledo After Shrek Mascot Hoax Backfires

Posted By on Wed, Apr 25, 2018 at 3:19 PM

The University of Toledo deleted the above tweet (visible in the Darren Rovell screenshot) yesterday, which announced that the MAC school would officially change its mascot to the Dreamworks animated character Shrek if the tweet eclipsed 500,000 retweets.

As the tweet amassed close to 100,000 retweets, generating approximately 1,000 per minute near the end of its short life, the university wiped it.

Shortly thereafter, in a PR maneuver, the university attempted to blame the "tongue-in-cheek" hoax on its current mascot, Rocky the Rocket.
Toledo's closest geographic MAC opponent, the University of Bowling Green, chided the Rockets for the blunder.

Tags: , , , , , , , ,

We welcome readers to submit letters regarding articles and content in Cleveland Scene. Letters should be a minimum of 150 words, refer to content that has appeared on Cleveland Scene, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Cleveland Scene works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Cleveland and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Cleveland's true free press free.

Read the Digital Print Issue

October 21, 2020

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.


© 2020 Cleveland Scene: 737 Bolivar Rd., Suite 4100, Cleveland, OH 44115, (216) 505-8199
Logos and trademarks on this site are property of their respective owners.

Website powered by Foundation