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Wednesday, August 14, 2019

Pretentious THE Ohio State University is Officially Trying to Trademark the 'The'

Posted By on Wed, Aug 14, 2019 at 1:03 PM

click to enlarge university_hall_the_ohio_state_university_columbus_ohio_.jpg
Accidentally refer to The Ohio State University simply as "Ohio State University," and you'll instantly get corrected by one of the school's thousands of fans and alumni walking around Cleveland on the daily.

The "The" is important, they will remind you, do not forget.

To hammer that point home, the behemoth university is now working to trademark "the," one of the most common words in the English language, into its school name for official merchandise and apparel.

Filing an application last Thursday with the United States Patent and Trademark Office, the university (which was recently called out for having THE most annoying fan base) even sent in an example of what a potential T-shirt would look like:
  • Photo via United States Patent and Trademark Office

“Like other institutions, Ohio State works to vigorously protect the university’s brand and trademarks,” spokesman Chris Davey told The Columbus Dispatch in a statement, confirming the school's submission.

While it's possible to trademark basic words or phrases, the applicant must prove a distinction in how they use that word or phrase. So far, the jury is still out on Ohio State, sorry, THE Ohio State's bid.

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