Their hope is that the highly artistic, black and white music video will motivate black youth to “become civically and politically engaged around issues affecting their communities” beginning with participation in the 2018 midterm elections.
Inspired by Malcolm X’s “The Ballot or the Bullet” speech delivered in Cleveland in 1964, the song speaks to individual and collective struggles with systemic oppression.
Guided by the artistic direction of Shooting Without Bullets founder Amanda King and shot by filmmaker Criss Davis of Seven Screens Media, the video explores themes of “anti-black state violence” and asks viewers to work toward a better future.
This article appears in Oct 24-30, 2018.


