Come Monday at noon, 19 Action News will no longer be "19 Action News." The in-your-face, sensational news station has fast tracked a brand overhaul and will now embrace a more traditional (and way more boosterish) approach.
The new banner: "Cleveland 19 News."
"You can feel this sense of pride growing in Cleveland over the last few years, and we're trying to make sure we have a brand that reflects that," news director Fred D'Ambrosi told the PD's Mark Dawidziak. "It is our goal to champion all of these great things about Cleveland. That's not necessarily to say we're going to become cheerleaders ... with the new format, it will be more about them and less about us."
Viewers can expect a change in the tone of news coverage, plus new graphics, fonts and a few new faces.
The biggest acquisition on the personnel front, announced last week, was WMJI's Mark Nolan, formerly of WKYC. There, he worked with current Channel 19 anchor Romona Robinson. Nolan and Robinson will co-anchor the daily 4 and 6 p.m. broadcasts.
Cleveland 19 News has also picked up Colleen Seitz, of Channel 5, to run the digital news operations.
And anchor / salsa dancer Danielle Serino has confirmed that her last day at Channel 19 will be Thursday.
"As you may have noticed, there have been a number of changes at WOIO. There will be MANY more coming over the next few weeks," Serino wrote. "We recently changed management and they are moving away from the 19 Action News format that you have come to know. They are going to a more traditional style of news, and they do not feel my style of journalism is consistent with the new format. As we all know, I am far from traditional.
"I’m am truly OK with that," Serino continued. "What I am sorry for, is I will no longer be able to share my work with you."
Serino is a New York Native, a Northwestern University alum and was voted Cleveland's "sexiest local celebrity" in Cleveland Magazine's 2011 Best of Cleveland awards.