There's no reason to hide the fact that its rough going for most print media outlets out there. You remember print media, right? The dead-tree edition of your favorite Web site? Okay, great. Now that we're on the same page . . .
In our business, there's actually a way to measure the death of print editions, it's called the circulation number. Every six months, the Audit Bureau of Circulations releases the hard data on how many people are picking up the 25 largest newspapers in the country, the Plain Dealer included. Last week, the group released the numbers for the last half of 2011.
