It’s took more than half a century, but it was worth the wait.
Nike released an emotional ode to Cleveland moments after the game last night. Watch it. Then watch it again. And again.
After years of holding its breath, Cleveland can finally
breathe easy.
They always knew this day would come. They just didn’t
know when.
A curse broken.
A city can rejoice.
A city can rejoice.
This article appears in Jun 15-21, 2016.
Nike executives and their ad agencies have understood for decades that marketing sneakers is about selling a look. An iconic – and early – print campaign for running shoes featured a photo of racers who just finished the summertime Peachtree Road Race…..and while it shows a mass appeal for a sport that was on the cusp of becoming a pop culture powerhouse…..none of the runners were wearing Nike shoes.
am a dub fan here in Cali, but this made me appreciate what the Cavs did.
Congratulations to Lebron, the Cavs and the city of Cleveland.
Hopefully we can start a rivalry that meets in the finals for years to come.
Good Job NIKE!