As you’ve surely read by now, Austin Briggs (A. Gully) is taking his campaign to keep LeBron in Cleveland to the Q tonight for the Cavs vs. Knicks affair. Briggs will be handing out masks bearing the logo from his PleaseDontLeave23.com site for all the fans. While I’m fully behind the effort to get the voices of the masses directly to the King, and while I’m certainly impressed by Briggs’ consistent and well-orchestrated marketing attempts (see: Witness mobile), I’m a little bothered by the lackluster logo. A crying Ohio? Really?
I guess I should be careful when lobbing even the minor criticism in Briggs’ direction — this is what happened the last time I dared to do that (skip to the 2:15 mark).
Either way, best of luck to Briggs, who, for the record, I have a tremendous amount of respect for with nearly everything he does. Just not his music. The video below, however, much respect. Funny idea.
Follow me on Twitter: @vincethepolack.
This article appears in Feb 3-9, 2010.
VINCE GRZEGOREK is the anti-entrepreneur. Yes, it’s me, Austin, and I just have to ask you Vince, Is that what they pay you to do? Honestly, do they pay you to be critical of popular topics in order to create interest? For someone who has “a lot of respect” for me, you sure do go out of your way to find flaws. However, I do understand the criticism that some people have about the logo, but it’s foolish. 99% of those criticisms come from middle age men. I’m guessing it’s a pride/ego thing. Too proud to beg hu? Well… not me. This campaign will sway the public’s opinion in our favor. Globally, people will be rooting for LeBron to stay in Ohio, and that holds weight. So I just want to sign out by saying thanks to all our loyal supporters and sponsors, and to the critics… good luck avoiding this campaign, because it will be hard to ignore.