
Most Browns fans are aware that while our favorite team doesn't have a logo on its helmets, it once almost did. Or actually did. Or something.
In 1965 the Browns were, supposedly, set to wear a logo on their domes for the first time (though they had previously worn numbers on their helmets). It was a stylized "CB" emblem that David Boss, a photographer and artist who would later start the NFL Creative Services department, designed at the behest of Art Modell for the NFL. That's about where fact and knowledge end in this infamous tale.
I've been aware of the "CB" logo for years, but could never find a complete account. Rumors and misinformation ran deep — conflicting reports citing photos that may or may not exist, quotes people may or may not have said, speculation filling the information voids. Verdicts fell into one of two camps:
1) The Browns definitely wore the logo once during an exhibition game against the Packers in 1965.
2) The Browns never wore the logo because the players peeled them off in revolt, either during training camp or before a game.
Let me put it to rest right now. I can say, without a doubt, 100% definitively, that the Browns never wore the logo during a preseason game. Anthony Dick, alumni coordinator for the Cleveland Browns, was kind enough to invite me to peek through their archives, which include every game program, extensive photographs, and news clipping from the Plain Dealer, Akron Beacon Journal, Canton Repository, and others.

I've seen a picture from that exhibition game between the Browns and Packers in 1965 and Cleveland's plain orange helmets are resplendently... plain. For that matter, I saw pictures from every exhibition game that year — vs. a team of college all-stars, vs. the Rams, Lions, Steelers, and 49ers — and in every photo there is no "CB" decal to be seen. Even pictures from training camp, from the day Jim Brown arrived to intra-squad scrimmages to the end of their time at Hiram, show no hint of any logo on the helmets.

The logo was real, however. In 1965, David Boss (who passed away in 1999), the same fellow who designed the "CB" emblem, was commissioned by the NFL to do paintings for each team that would later be used in advertisements. His version for the Browns clearly shows a "CB" on the helmet, and so does every subsequent use of the image — in ads touting the "Official Browns Uniform" on sale for kids in department stores like Higbees or Grants, in a deck of official NFL trading cards, and on various game programs from 1965 and 1966. (Incidentally, Brian Burk, a longtime Browns fan and collector who lives in Virginia, claims he has the original oil painting among his prizes after buying it at auction.)
Collectibles and promotional material from 1965 also occasionally display the "CB" — Johnny Hero dolls, a Hormel tray, game programs, and some football helmet pencil sharpeners are just a few of the relics bearing the mark that make up the scarce physical history of the never-used logo.

So, where did all these rumors come from that they used the logo? For the life of me, amid all the message boards and blogs and newspaper articles, I can only find a few references from some sort of authority figure saying the Browns wore the logo against the Packers.
First, in a "Glad You Asked" section in the Plain Dealer, reporter Bob Dolgan responded to a query on October 25, 2003 by writing, "The 'CB' showed up for one preseason game in 1965. Then, it was scrapped."
Second, on one message board, a poster left the following:
"According to Dino Lucarelli, the Browns Director of Alumni Relations, The Browns wore those helmets in one game; a home preseason game vs Green Bay in 1965. The players after the game didn't think it was necessary so they soon peeled them off and never wore them again."
"We have gone through our archives in the past and we've not found any photos of anyone ever wearing that logo in a game," says Dick. "I know the rumors, but really and truly, we have no evidence that it was ever worn in a game. But we do get a handful of calls every year asking about it. "
As for the Lucarelli information, it doesn't seem to come from any source, nor can I find any other reference to this tidbit anywhere else. However, if anyone was looking for a verdict, seeing Dino Lucarelli apparently verify the preseason game theory might make you believe. The team says so!
As for evidence that the logo was never worn, only a few tantalizing quotes, from articles that I've rarely seen cited in any account, begin to get at any sort of truth.
From "Uniforms: Designed With the Fan in Mind" published in the LA Times on February 13, 1997: "Contrast this with the process of finding a logo for the helmets of the Cleveland Browns in 1964. The league suggested an understated CB emblem. But quarterback Frank Ryan objected, claiming the blue-collar team didn't need 'any Mickey Mouse stuff' on their helmets, and the suggestion was killed forever."
From a 1991 piece in the San Jose Mercury: "In 1963, Cleveland Browns owner Art Modell decided his team's helmet — noteworthy because it has no insignia — needed a new look, so the NFL's creative division developed a "CB" monogram. However, when the Browns reported to training camp, quarterback Frank Ryan led a player revolt against the change and the helmet was never seen by the public." (Note: The writer obviously has the date incorrect, unless Modell was thinking about a new logo two full years before anything was designed.)
The earliest reference to the logo that I can find, strangely enough, comes from a 1969 edition of Studio International, an art journal, and it merely says, "1965: Cleveland Browns players reject a 'CB' helmet logo."
So now we're getting somewhere. The player revolt hypothesis, by all accounts, seems to be true. And more than that, Frank Ryan appears to be a sartorial and historical hero as well as a legendary quarterback.
But is that part true? Did he lead his fellow teammates in ripping off the decals?
I can't describe how badly I want the player revolt to be true. I want Art Modell to be the villain and the humble players to be the heroes. Imagine the scene: The players arrive at Hiram College for training camp. They stroll through the hallways and into the locker room, and they stop dead in their tracks. Laid out in each pristine stall are their uniforms. But something's off. They're staring at the helmets, each one bearing the dreaded "CB" decal on both sides. Art Modell is standing at the center of the room proudly holding a helmet, cradling it like a proud father. Frank Ryan is the first to blow up. He rips the decals off. Jim Brown next. Then Gene Hickerson. Art Modell is frazzled. In under a minute the mutiny has dispensed of all the decals, restoring the famed orange helmets to their original splendor as the players erupt in a spontaneous, "Here we go Brownies, here we go!" chant. Modell is on the verge of crying. The players file out amid the noise and Frank Ryan strolls by Modell, staring the young owner down, just shaking his head.
I want that to be how the logo-less tradition was preserved, don't you? Sadly, the tale appears to be apocryphal.
Since Ryan's opposition to any logo (he also responded to the possibility of putting Brownie the Elf on the helmet with, "I'll wear that when you change the name to the Cleveland Faeries," according to a December 9, 1974 Evening Independent story) seemed so vehement back in the day, and since Ryan is at the center of the mutiny hypothesis, it was only proper to call the former Browns quarterback, still mentally sharp, living on 55-acre spread up in Vermont. Did he lead a decal-peeling revolt?

"No, I don't remember anything like that," Ryan says.
What about the "Mickey Mouse" quips?
"I don't remember, but that sounds like me though," he says through a chuckle.
"I don't think it was ever worn," he continues. "I don't remember a specific discussion about it, but I do remember pointing out to Art Modell that it was important to not have a helmet insignia. I don't think it was ever on the helmet, though — not during my tenure. "
Conversations with other players and employees from the era seem to back up Ryan's account. Not only does it appear there was never a mass de-logoing session, but while players had heard rumors of a new design, most never saw it. It's very possible that Ryan, as a leader among the players, was consulted for his opinion before a CB was ever slapped on a helmet.
Paul Wiggin, defensive end for the Browns from 1957-1967 and current senior consultant for pro personnel for the Minnesota Vikings, says, "I don't remember a lot. But I knew something was in the works. But I don't recall every wearing it. I can't really remember though. Now, it's part of our heritage. I can't remember even talking about it to anyone over the years."
"I don't remember anything about that in 1965. And I took care of all that stuff," says Leo Murphy, the Browns trainer from 1950 until 1988. "All these teams had their decals. Sometimes the newspapers and the media would suggest that the Browns had better have something on the helmets. In the 1950s we came up with one and I put a decal on a helmet and showed it to Paul [Brown], and he said, 'We don't want to get involved in that. We don't want them to look like automobile racers out there.'"

Dick Schafrath, an offensive lineman with the Browns from 1957-1971, adds that the players were, in fact, very defensive of their unique uniform status, and even talked about it. "It's a tough one, because we're talking about 45 years ago, but I don't recall ever wearing it. We loved the idea that we were the only team in the NFL that had the original orange helmet with no logo. I know all the players that were on the team liked the idea of us being the only ones. I was roommates with Gene Hickerson, and we used to talk about the that uniqueness."
So, where does that leave us? Answers to the original questions but levels of new conjecture doesn't seem like a fitting place to end, even if we can definitively say the logo was never worn in a game. 45 years later, with no records from the team, league, or Hall of Fame, there's perhaps little hope for closure at this point.
If it was the official logo, why didn't the NFL make the team wear it despite the players' objections? If Art Modell really liked it, why would he defer to the players? Where did the original rumors of the team donning the design come from? I've called NFL Creative Services and they have nothing — no communiques, memos, sketches, or otherwise — in their archives. I've talked to the Browns, contacted the Pro Football Hall of Fame, and sorted through endless game stories and photos from 1965 and found nothing more than tunnels and dead ends.
Maybe we should be content in knowing that somewhere, at sometime, some people (including Frank Ryan) led the fight to keep the helmet unadorned and perfect, a tradition that we hold dearly to this day. For that, we owe them our thanks, wherever and whomever they are.
Got more info? A picture? An anecdote? Get in touch via vgrzegorek@clevescene.com. Many thanks to Paul Lukas, Uni Watch reader Trevor Williams, Anthony Dick, the Fleer Sticker Project and anyone else who has scrounged around for information on this project.
Follow me on Twitter: @vincethepolack.
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In the very early days of the Browns, when they were the best and won all the time, they had an elf like mascot depicted on various publications that I think would make a great logo for their team helmet. The elf’s pose was a lot like the Heisman Trophy's pose with a larger proportioned size football tucked under his arm. During half time a midget dressed up as an elf would run around the field too, which would incite the crowd. He and the man who wore than tan suit. Ah those were the days. So my vote is for the elf logo. Len Rattini, Cary North Carolina
At one time there was an open design contest to create a logo for the helmet. Either the Cleveland Press or Plain Dealer was involved. After thousands of entries the whole idea was scrapped.because nobody reall wanted a logo. Try and find more information on that.
First and foremost, I am both proud and glad that my team is the only team in the NFL to not have a logo. I did notice the majority of the places the "CB" logo showed up was in black and white ads, could it have been that this was the only way to indicate a browns uniform?? Their is no way to determine the jersey color is brown and not black. Those pics could have depicted a Steelers uniform, since they only have their logo on one side of their helmet, they would need something to show these are the Cleveland Browns. Just a thought.
Cool article. My grandfather had this framed, oil-painting in his basement, that I luckily inherited from him. This article confirms the rumors of it's origin! http://www.flickr.com/photos/zerodegreesk/…
One idea I've had to modernize the helmet yet keep the tradition would be to fatten the stripe. Doubling the width of the dark and white stripes could look pretty cool. I were a computer wiz I'd like to make a 3D drawing to see how this would look.
No logo, no dome and no cheerleaders in Cleveland. If ANYTHING sets the Browns apart from other teams, it's these three things.
Put a Fairy on the helmets? That might work as an offensive strategy. Perhaps we could score while the other team is laughing!
While you're at it, get rid of that stupid "Dawg Pound" logo. The "Dawg Pound" belongs to Browns fans, the same as "Who Dat?" belongs to Saints fans. Do these owners not make enough money without usurping fans' cheers, chants and other ideas?
There is NOTHING more beautiful to me than that all white uniform with the orange helmet. That's what the team wore when they were champs. Let's bring that back and keep it.
"No logo, no dome and no cheerleaders in Cleveland. If ANYTHING sets the Browns apart from other teams, it's these three things." Sadly, no Super Bowls does too. Anyway, I was just gettinig into the Browns in 64-65 and seeing the old artifacts w/the logo reminded me that as a kid, I do remember seeing it, and was always kinda confused why it was never in a game. Glad it wasn't adopted though. Aside from not needing one, the style was SO 60's it would look ridiculous today.
I too love the original and unique look. It's sort of like Yankee pinstripes - a classic look. To that end, I don't like the chocolate brown pants w/ white jersey. Sorry. All the teams seem to be glamming up their uni's and most look stupid; Seattle? Buffalo? Please. Give me the classic white pants with white jersey or my favorite, the dark brown jersey. Josh Cribbs wearing the brown jersey/white pants and blasting down the field out of the wildcat versus the Steelers wearing their classic uni's on that frigid night in December was like going back in time.
I bought a mini helmet bearing the CB circa 1966 at Fort Harrod park in Harrodsburg, Ky. Little did I know what I had in my hand as a 9 year old kid.
I recall also reading about Frank Ryan drop kicking an elf log helmet downfield and saying, " I'll wear that when they change the name to the Cleveland Fairies"
I want to echo Denkogetsu: no logo, dome, or cheerleaders. I hate the fact that they created a logo for the dawg pound. And, I really hate the canned cheers of "Defense, Defense". It sounds cheap. Besides, fans know when to cheer (beyond the polite golf clap).
Regarding the uniforms, I wish they would stay with the all white look (except for the times a warm weather team wants to wear white). However, I wouldn't mind the orange pants from time to time. The orange jerseys are hideous, and the brown pants are horrible. God forbid the NFL force some lame cartoon-influenced logo on us.
No logo, no dome. Go all white ala 1964. Or, brown jersey with white pants. No orange or brown pants. Love the brownie, but it should be used like the Celtics use their leprechaun--as a logo at midfield and/or on the backs of their coats. Never on the uniform.
I agree, keep it simple, classic. I would even return the uniforms to pre-1999. If you'll notice, they widened the stripe on the pants,which adds nothing. One other thing, please, please remove the AL (for Al Lerner) on the sleeve! One of the most incompetent owners in history, and let's not forget that he aided and abetted Modell in moving the team out of town.
I like the elf and own lots of merchandise with it but not on the uniform or helmet. Growing up as a kid in Aurora I remember owning a Aurora green-man gym bag with the elf on it but My sisters class messed that up and wanted a tougher logo. In came the hideous gargoyle. So leave it alone before we open up a can of worms.
OK, I am also for a "no logo" helmet, but! that said, I think the team "deserves" a logo for mass-marketing purposes ONLY (sportswear etc.), and I have seen the Elf used in the past (present, too), along with a football-shaped oval with a brown & orange stripe with a "B" in in middle (which I thought looked very sharp myslef); and, of course, the orange & brown dog head logo that was used for a short period (even on the field) in the early 2000's. NONE of them should ever go on the helmet, but I think the team logo should not continue to only be "the helmet" itself, which is still being used almost exclusively from what I have seen. Here is a slightly simlar comparison. Take the current Bengal helmet with it's strips only but no logo. The bengals still use TWO other logos to market their team, and ignore the helmet in doing so (1) the prowling bengal logo & 2) the black & orage "B" logo). That is what I think the Browns need to do...just come up with one great "ture logo" for marketing purposes so my Browns hats aren't just a logo of the helmet. The helmet is fine, but it makes a "stupid" logo in and unto itself, imho. GO BROWNS~!!
By the way, the official color is "Seal Brown," not "Chocolate Brown." The RGB for Seal Brown is 50,20,20, and the Hex is #321414.
In sight it must be white! Here's a vote for the classic white shirts, white pants with only one alternate - the brown jersey with white pants. (Ditch the color pants!) No logo on the helmet. Brownie the Elf is as classic as Chief Wahoo, but shoule be used as a logo in publicity and on merchandise, not on the helmets. By the way, bring back the marching band fight song. Oh, and one last little request, bring back a championship team (it looks like that might be on track).
I complain about it every time I see it, but forgot to mention it earlier. The "AL" is long overdue for removal. Even though he facilitated the move to Baltimore, and his competency has been questioned, one year is long enough to wear the patch. One year should be the limit even if the person is a well-loved owner, coach, or player.
Now is the time to bring back the logo. No, no! Not the "wire hanger" Citizen's Band scrawl that Modell liked (even then, he had no taste). We have to have an all-new logo that everyone can identify with: the heavily-frosted dark-chocolate all-American brownie! Yes. Not only instantly recognizable, but delicious AND good for you (anti-oxidants, you know).
Check this out - the cover of the January 2, 1966 NFL Championship Game, Browns vs. Packers. "The logo: is there on the cover, although it wasn't on the Browns' helmets that day. No matter. The Packers did a the Browns and ended Cleveand's hopes of consecutive championships.
http://3.bp.blogspot.com/_8BVcGoREYwc/S16E…
And thanks to Vic Grzegorek for this great article. I had wondered for years who had done those mid-1960's NFL paintings. I had that print as a poster -- it was what you got from Coca Cola for collecting all 40 or so Browns/NFL Coke bottle caps (a player's picture was on the inside of the cap), pasting them on the "official" sheet and turning them in for the prize. If you turned in 10 sheets -- that's like 400 bottles of Coke in an era when soft drinks were more a treat than an everyday occurence -- you got an official football. Today, I wish I still had the poster AND the sheet of bottle caps.
OK, last try on the 1966 program link. My apologies, should have thought of this to begin with:
http://tinyurl.com/yb4gamp
A brownie is a legendary kind of elf popular in folklore around England and Scotland. He is the British counterpart of the Scandinavian tomte and the Russian domovoi. Customarily they are said to inhabit houses and aid in tasks around the house. However, brownies do not like to be seen and will only work at night, perhaps in exchange for small gifts or food. They usually abandon the house if their gifts are called payments, or if they are offered gifts of clothes (no matter how shabby their own clothes are).
I was a player on the 64,65,66 teams and there was no logo on the helmets! One of the reasons I signed with the Browns was because of those white uiniforms with the orange helmets (No Logo). It represented Len Ford, Otto Graham,Bill Willis, Marion Motley, Dub Jones, Dante Lavelli, Mac Speedie,Don Colo, Ken Konz, Bobby Mitchell, and of course Jim Brown!
One of saddest moments was when they tore down Municipal Stadium....There was no greater adrenalin rush than coming out of that tunnel and being introduced to those 80,000 screaming Browns fans... Walt "Flea" Roberts #27!
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