Tuesday, October 12, 2010
Dim and Den Sum Plans Actual Restaurant, More Trucks
Posted by Vince Grzegorek on Tue, Oct 12, 2010 at 9:57 AM
Dim and Den Sum has made quite a splash since crashing onto the Cleveland food scene in the spring.
The Asian-tinged restaurant-on-wheels runs on the power of social media: more than 7,000 fans follow its every stop on Facebook and Twitter. For months, the question for owner Chris Hodgson was how best to expand his empire.
The answer came last week, when a partnership was struck with restaurateur Alan Glazen and the red-hot team behind ABC Tavern on West 25th St. and the forthcoming XYZ Tavern in the Detroit Shoreway neighborhood. In the works, says Glazen, is a bricks-and-mortar Dim and Den Sum on West 25th St., in a locale they’ve identified but prefer not to reveal just yet. Also on tap are additional trucks to spread the Dim Sum lovin’ to a wider audience.
“We had reached the peak of what we could do working out of a small catering kitchen,” says Hodgson. “We run out of food every day, our staff isn’t big enough.”
In an attempt to transfer the same level of fun and excitement from truck to restaurant, Hodgson says he will create a totally open kitchen concept where chefs double as servers, as is the case with the Chevy van that constitutes their current enterprise. As for those rigs: Look for more of them boasting longer hours, with breakfast service being added to the fold. Plans call for a springtime opening. — Douglas Trattner
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Comments (3)
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Thanks for the great article. FYI, we are looking at places in several areas, including w25. No lease signed yet, but Doug will be the first I'll tell! Best food writer I've ever known!
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Congrat's - looking forward to the restaurant and more trucks - Chris is truly a talent and we love ABC (and look forward to XYZ as well...)
Great to hear, hope they don't over saturate the brand. Since they have the experience of running the truck I was kinda hoping they could start spinning off trucks with different food influences. I would imagine that you could in the long term keep hitting up your hot spots without burning out your repeat customers.
