Monday, December 12, 2011

Metromix to Go Dark; We Hardly Knew Ye

Posted By on Mon, Dec 12, 2011 at 8:41 AM

Cheer up ... were still here.
  • Cheer up ... we're still here.

The crew at Metromix Cleveland are promoting a New Year’s Eve party they’ll be throwing at the Blind Pig downtown. It looks to be their last soiree.

News surfaced late last week that Metromix — an arm of Gannett, with entertainment and nightlife websites in dozens of U.S. cities large and not-so-large — will cease operations in seven of those cities. And yes, of course, Cleveland is one of them.

All seven of the newly dead Metromixes had been partner enterprises with broadcast stations in their market.

The plan for C-Town is to continue with what the corporate bosses are calling an “Express Metromix” model, which will aggregate data from other sources … in this case, surely, Gannett’s local NBC affiliate, WKYC. (Coming soon: Matt Granite's Girly Bar Pick o' the Day!) The handy side effect of the Express model is that it requires no staff — an increasingly popular trend throughout the glamorous world of journalism.

“The decision was made because the business model did not prove to be effective in broadcast,” communications director Laura Dalton told Media Bistro last week, though what a website has to do with the effectiveness of a broadcast enterprise is not entirely clear.

On the plus side, Metromix Cleveland was stapled together with mostly freelance labor, so the lost jobs are more of the 10 bucks here and 25 there variety ... or what in freelance parlance is known as a bread-and-butter gig.

Janet Nguyen had been Cleveland's managing producer; no word yet on whether she has been offered work at a surviving Metromix shop, as the company claims its local bosses may do.

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