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Tuesday, July 30, 2013

Bruell's Version of Shake Shack Coming to PlayhouseSquare

Posted By on Tue, Jul 30, 2013 at 11:58 AM

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Observant downtown visitors might have noticed the exhaust vents rising from the small glass kiosk in the center of Star Plaza in PlayhouseSquare. Now that the colorful sign is exposed, everybody can see that Dynomite burgers is just about to open.

Long in the works, Dynomite is the latest eatery by local mega-operator Zack Bruell. The "Shake Shack-style" burger concept will be dispensing hamburgers as soon as this week if inspections go smoothly. Beer and wine will be added soon.

"In the summertime, there are tons of office workers out there eating Subway — there's plenty of foot traffic," explains Bruell. "These people won't necessarily come in to Cowell & Hubbard for lunch, but I can still serve them something good at very low price points."

Bruell says the operation will very straightforward: On the menu are burgers ($6-$8), hot dogs ($5) and chili dogs ($7), chicken sandwiches ($6) and vegan burgers ($6), fries ($2.50) and chili fries ($4), and any number of add-ons. It will serve lunch and early dinner.

"This is not going to be very complicated, and it will be something I can spin off," he adds. "The hamburgers we'll do will stand up to anything in the city."

As for the name, Bruell is fond of the infamous line from J. J. Walker in Good Times: Dyn-O-mite!

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