The Cleveland Cavaliers finished the regular season with a 57-25 record, the No. 1 seed in the Eastern Conference... and now it's time to get to work. That work begins when the games start — that long process toward a possible rematch with the defending champs in the Finals — but until then, we need something to talk about, so we get some words to blast around our social media channels.
This morning the team revealed it's official slogan and hashtag for the playoff season, #ALLin216. Get it? All in to 16? There's 16 games to the championship, and 216 is our area code. Anyway, here it is.