Update: The specific location of Melt Mentor: “We will be moving into an end storefront in the Points East Plaza at the corner of Route 306 and Mentor Avenue on the western part of Mentor.”
Adjust your lactose-based dietary needs accordingly.
***
Matt Fish’s emporium of cheese, which is more like a ever-expanding kingdom of cheese at this point, will set up its next outpost of gooey deliciousness out east in Mentor.
This will be the fourth Melt to dot the Northeast Ohio landscape. October is the planned launch.
Fish and Mentor officials had some comments on why this is a good thing. Via Patch:
“I know there are people from Mentor who already come to Melt,” he said. “But there are also people who prefer to stay in the area. So this is going to open a whole new market for us.”
Ron Traub, the city of Mentor’s director of business and economic development, said Melt’s opening brings with it “a sense of culinary arrival” for Mentor.
“Mr. Fish and Melt are hot numbers in the Greater Cleveland area and even nationally,” he said. “To have them open a restaurant in Mentor is exciting.”
So, to recap: Melt = culinary arrival, and Matt Fish = a “hot number.”
This article appears in Jun 27 – Jul 3, 2012.
meh…
I think adding all these locations is detracting from the uniqueness of this establishment. Only a couple of their sammies are actually worth noting anyways. It’s mostly all bread and sometimes undercooked innards from my experience.
I agree with both of your comments. But it’s the age old tale. History always repeats itself, in many manifestations. I compare this to any of my old favorite small-time bands that blew up and made it big. Is it selling out? Are we destroying a culture? I say it’s just natural progression; evolution if you will. Matt is doing extremely well and I wish him and Melt the best. But I do agree to some extent with the fears of dilution, and sincerely hope that he is not spreading the Meltiness too thin. Just please don’t franchise! 🙂
Next up: Avon, Strongsville, and Fairlawn to please all the people who hate to be anywhere near Downtown. Each new location makes the brand a little less appealing.
GOOD FOR MATT! I love Melt, it’s LOCAL, and I wish him all the best in his expansion throughout Northeast Ohio.
I wish Melt the best and hope they expand as well, but I for one am definitely “Melted-out” for the time being. Still, I’m glad he’s a success and kudos to him for bringing out another big positive about Cleveland!
Certain items do not belong on a grilled cheese sandwich. I find myself ordering these items anyways though because I like the name of said sandwich. I have since learned my lesson.