Tilray Brands announced today that they have entered into a purchase agreement to acquire certain assets of BrewDog in the United States, including its brewery, pub and hotel in Columbus, and taprooms in Cleveland, New Albany, and Las Vegas. Tilray is a leading global lifestyle and consumer packaged goods company at the forefront of the beverage, cannabis, and wellness industries.
“The acquisition of BrewDog’s key U.S. assets strengthens our U.S. beverage platform and advances our regional craft beer strategy across North America,” Tilray CEO Irwin D. Simon said in a release. “BrewDog has built a strong following in Ohio and established a highly visible presence in Las Vegas, including a flagship brewpub located on a premier stretch of the Las Vegas Strip. These assets fit squarely within our brewpub model, creating destination led venues that deepen consumer engagement while providing new opportunities to introduce and sell our broader portfolio of Tilray beverage brands.”
The purchase puts to rest – for now, at least – speculation about the future of Cleveland’s BrewDog taproom. The Scotland-based beer producer recently shuttered dozens of locations as part of a comprehensive restructuring. The Cleveland BrewDog opened on the Scranton Peninsula in the Flats in late 2021.
The latest news reflects Tilray’s “regional jewel” craft strategy.
“BrewDog’s Ohio brewery, associated pubs, and Las Vegas brewpub serve as key operational assets for Tilray in the Midwest and Southwest, facilitating regional growth and enhancing Tilray’s beverage network through flexible production capabilities and increased access to these critical markets.”
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