There are a slew of songs in the contemporary history of pop music that get stuck inside your head so hard a scant note or phrase can bring back the entire tune. The African tune “Mbube,” which became “The Lion Sleeps to Night,” and Aqua’s “Barbie Girl” are two mega-hits that immediately come to mind when it comes to a melody-of-stickiness, or MoS. …
This article appears in Apr 2-8, 2008.

Thanks lots Bradley!