Earlier today, organizers of InCuya, the music festival that takes place in downtown Cleveland on Aug. 25 and 26, announced that they’ve partnered with the Platform Beer Co., which will create the InCuya TOURBUS Pilsner for the event. The official beer of the inaugural festival will be available for a limited time beginning on Saturday at the Platform taprooms in Cleveland and Columbus. It will also naturally be served on-site at the festival.

“Obviously, a love for music is part of the DNA of our City. Platform is excited to be partnering with such a great project, and we hope the beer helps festival goers enjoy the experience even more,” says Platform co-owner Paul Benner in a press release. “Pilsner pairs perfectly with summers in Cleveland, and we couldn’t think of a better style of beer to brew for the InCuya music festival.”

Festival organizers also announced the first details of the festival’s culinary experience, dubbed InCuya FoodLand. Adam Lambert and Trevor Clatterback of Ohio City Provisions, Mike Nowak of Poca and the Black Pig, Brett Sawyer of the Plum and Sean Watterson of Happy Dog will create their own “pop-up restaurant experiences.”

Happy Camper will also provide speciality beverages. Locally renowned food trucks such as Pasta Tivo, Betty’s Bomb Ass Burgers, Wholly Frijoles, Sauced Wood Fired Pizza, Smokin’ Rock and Roll, and Wild Spork will be on hand as well.

Tickets to the festival are on sale now; prices increase on Monday.

This article appears in Aug 1-7, 2018.

Jeff has been covering the Cleveland music scene for more than 25 years now. On a regular basis, he tries to talk to whatever big acts are coming through town. And if you're in a local band that he needs to hear, email him at jniesel@clevescene.com.