Organizers boast they have “the ability to deliver the beach anywhere” with more than 80 tons of beach sand, palm trees and wood decor elements.
“The Corona brand is your passport to a place where you can set aside your worries, be present in the moment, and enjoy life – and that very much matches the festival appeal consumers are gravitating to,”says Corona Director of Brand Marketing Alex Schultz in a press release. “We want guests to walk away and consistently associate Corona with a fun, premium experience. We saw an opportunity to bring the Corona experience to life and reach consumers during a key beer drinking occasion. By scaling the in-venue activations to multiple markets it allowed Corona Electric Beach to have a national presence, providing the perfect segue into larger scale EDM festivals.”
Admission to the event is free but a RSVP is required.
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This article appears in Jul 24-30, 2019.
