Credit: Photo by Chad Cochran
Earlier today, the organizers of the InCuya Music Festival announced that the festival will not return in 2019. The inaugural two-day event, which took place this past summer on the downtown malls featured acts such as SZA, New Order and the Avett Brothers. Because the diverse lineup failed to draw huge crowds, the Cleveland Concert Company has said it’ll put its festival “on pause” to determine “a more sustainable business model for future events.”

“While the inaugural event showed a lot of potential, our team felt that the timing to proceed with the event in 2019 would be challenging. Building on what we learned, we’re open to considering potential options for the future,” says Cleveland Concert Company Board Chair Sunny Nixon in a press release.

In addition to the Cleveland Concert Company, supporters of InCuya included the Rock & Roll Hall of Fame, Destination Cleveland and the City of Cleveland.

“Planning and hosting a two-day downtown music festival of this scale is a significant undertaking, and we’re proud to have supported this group of risk takers,” says David Gilbert, president and CEO of Destination Cleveland. “And we’ll continue to support future events that help nurture our more than 68,000 travel and tourism jobs and $8.8 billion of economic impact from the tourism industry in Cuyahoga County.”

Greg Harris, President and CEO of the Rock & Roll Hall of Fame, remains hopeful that InCuya or some other music festival will return to downtown Cleveland.

“InCuya delivered a great fan experience and exciting live music on a grand scale in downtown Cleveland,” says Greg Harris, President and CEO of the Rock & Roll Hall of Fame. “With some retooling, a future festival could be a major success, and we look forward to continuing to support music initiatives that embody our mission to engage, teach and inspire through the power of rock ‘n’ roll.”

Jeff has been covering the Cleveland music scene for more than 25 years now. On a regular basis, he tries to talk to whatever big acts are coming through town. And if you're in a local band that he needs to hear, email him at jniesel@clevescene.com.

9 replies on “The InCuya Music Festival Will Not Return in 2019”

  1. How about a combination of classic rock and new and upcoming bands. Im sure that would draw the crowds they need.

  2. They should move the festival to Edgewater Beach. Take advantage of our water. Having the festival Downtown is boring. Put it by the water.

  3. Sad to hear. I had an incredible experience at InCuya and was looking forward to 2019. I hope those involved continue to plan other festivals and events. I think that they needed more aggressive marketing campaigns and publicity and further collaboration with other local institutions to strengthen the draw. Good luck to those involved, and thanks for InCuya 2018.

  4. I don’t think it was geared to the right demographic. Music festivals need to really drawn in the 18-35 demographic and should be geared towards the younger side of that demographic. Those are the people who will buy tickets and go to all the days of the festival.

    The thing that good music festivals do is to have a good ear for acts that will emege the months before the festival. They are up and coming acts when they sign on to do the festival and by time the festival happens they are the hottest acts of the summer. Spend on the two to four big acts to get people to sign on early and have enough acts that their albums are coming out that summer to hedge having enough good acts to drawn in people as the festival approaches.

    I’ve gone to alot of music festivals and I tend to buy with seeing the headlining acts. Those headliners are never my favor act of the day and the acts that are usually most memorable are the one that were complete unknowns 2-3 months before. The lineup should be the most important aspect of the festival. Get the lineups right and everything else can be fixed each day or each year of the festival.

  5. Crowds were anemic, concessions were expensive, the music sucked, so why the shock and surprise?
    Ten bucks for a PBR and Fifteen for a bowl of some dreck? Not everyone from the 18-35 demographic in the CLE is a well-heeled yupster. And forget Edgewater…they already have enough music scheduled.

  6. If a future music festival MUST be in downtown Cleveland — it should pattern itself after the World Series of Rock. But the Cuyahoga County Fairgrounds would be a perfect venue.

Comments are closed.