Maja Ivarsson’s voice may be the signature of this five-piece — it’s definitely mixed to the fore — but the metronomic rhythms and simple instrumentation pack a punch too. Heavy synth tracks such as “Don’t Want to Hurt You” and the hot-to-trot “Tony the Beat” are dance-party accelerants, while some of the more saccharine moments (“24 Hours”) would suit those ubiquitous tweeny Nickelodeon spots. From the opening “Song With a Mission,” the Sounds’ power-poppin’ chords and attitude-laden lyrics demand attention, as fervent as the album title and fueled by a reckless, slightly more evolved enthusiasm.
This article appears in Mar 15-21, 2006.

