The JenY station launched playing “modern hits” in January, 2020, after a mysterious billboard marketing campaign. It was marketed expressly toward millennials, (aka Generation Y, aka JenY).
The branding experiment lasted less than a year. After local alternative station 99.1 became the Black Information Network in 2020, 107.3 adopted a more conventional alternative approach.
But the JenY brand had no successor until now. A local radio insider told Scene that the new “Alternative Cleveland” format would be musically “harder” and would feature “more Gold than currents.”
To give you a better idea of the new 107.3’s offerings, the industry watcher Radio Insight reported that the DJ-less 10:00 a.m. hour featured the following tracks:
- Red Hot Chili Peppers – Scar Tissue
- Coldplay – A Sky Full of Stars
- Maneskin – Beggin
- Linkin Park – Breaking The Habit
- Alice In Chains – Man In The Box
- Twenty One Pilots – Level Of Concern
- MGMT – Time To Pretend
- Glass Animals – I Don’t Want To Talk (I Just Want To Dance)
- Green Day – Brain Stew
- AJR – Way Less Sad
- Of Monsters And Men – Mountain Sound
- Foo Fighters – Times Like These
- Yungblud – Fleabag
- Pearl Jam – Daughter
- Incubus – Wish You Were Here
- Modest Mouse – We Are Between
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This article appears in Jan 5-11, 2022.