"Buckets aren't given away," intones a hooded, priestly Uncle Drew in Pepsi Max's latest ad. "Buckets are earned."
Yes, Kyrie Irving's elderly altar ego, who arrived in 2012, is here given the championship treatment in honor of the Cavaliers' success. Though there's not much new footage with Kyrie directly — most of it is shadowy gym footage from the back while a voice over preaches the virtue of hard work — it's still pretty dope.
Nothing beats Kyrie and Kevin, as old dudes, shaking and baking though.
Sam Allard is the Senior Writer at Scene, in which capacity he covers politics and power and writes about movies when time permits. He's a graduate of the Medill School of Journalism at Northwestern University and the NEOMFA at Cleveland State. Prior to joining Scene, he was encamped in Sarajevo, Bosnia, on an...
