LeBron Thinks Fans Will Learn to Love "The Land" Alternate Jerseys

click to enlarge NBA.COM/CAVALIERS
nba.com/cavaliers
The Cavaliers have unveiled their fourth and final jersey in the Nike portfolio for the 2017-2018 season. The City Edition uniforms, with "The Land" lettering across the chest, are the first gray uniforms in Cavaliers franchise history.

According to ESPN's Dave McMenamin, LeBron helped design the unis and isn't worried about the social media backlash.

Though the unis at first reminded us forcefully of baby blankets, the gray and yellow color scheme is growing on us. And while the lettering on the side seemed, at first glance, to be a bit too busy, we appreciate the nod to the Guardians of Traffic. We didn't even notice the subtle detailing in the white portion of the striping at first, but it's a nice touch. 

click to enlarge NBA.COM/CAVALIERS
nba.com/cavaliers
click to enlarge NBA.COM/CAVALIERS
nba.com/cavaliers
The City Edition uniforms will debut on Feb. 3 when the Cavs take on the Houston Rockets.

About The Author

Sam Allard

Sam Allard is the Senior Writer at Scene, in which capacity he covers politics and power and writes about movies when time permits. He's a graduate of the Medill School of Journalism at Northwestern University and the NEOMFA at Cleveland State. Prior to joining Scene, he was encamped in Sarajevo, Bosnia, on an...
Scroll to read more Cleveland News articles
Join the Cleveland Scene Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state.
Help us keep this coverage going with a one-time donation or an ongoing membership pledge.

Newsletters

Join Cleveland Scene Newsletters

Subscribe now to get the latest news delivered right to your inbox.