Credit: nba.com/cavaliers
The Cavaliers have unveiled their fourth and final jersey in the Nike portfolio for the 2017-2018 season. The City Edition uniforms, with “The Land” lettering across the chest, are the first gray uniforms in Cavaliers franchise history.

According to ESPN’s Dave McMenamin, LeBron helped design the unis and isn’t worried about the social media backlash.


Though the unis at first reminded us forcefully of baby blankets, the gray and yellow color scheme is growing on us. And while the lettering on the side seemed, at first glance, to be a bit too busy, we appreciate the nod to the Guardians of Traffic. We didn’t even notice the subtle detailing in the white portion of the striping at first, but it’s a nice touch. 

Credit: nba.com/cavaliers
Credit: nba.com/cavaliers
The City Edition uniforms will debut on Feb. 3 when the Cavs take on the Houston Rockets.

This article appears in Dec 27, 2017 – Jan 2, 2018.

Sam Allard is a former senior writer at Scene.

4 replies on “LeBron Thinks Fans Will Learn to Love “The Land” Alternate Jerseys”

  1. LeBron LeBron LeBron lebron. Geez we get it, you like LeBron. Even though he’s an illuminati piece of trash taking millions from our city to play a game and criticize our communities with his scripted illuminati politics. The jerseys are stupid. The colors are ok, but “the land” is immature. Lebroni should stick to political t-shirts he bought and figure out how to match his shoes.

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