As January comes to an end, so do the best and worst of 2006 lists and all the dubious predictions for 2007. Here are a few of our more recent favorites:
1. CNNMoney.com listed Fiji Water’s ad campaign as the 20th dumbest move in business in 2006. The company’s slogan: “The label says Fiji because It’s not bottled in Cleveland.” When Cleveland officials got wind of the ad, they challenged the Los Angeles-based company by testing its water. The results: While no traces of arsenic were found in Cleveland water, Fiji water has 6.3 micrograms per litre. Take that, sun-stroked yuppies and your fancy $4 water!
2. The Washington Post ran its list of “What’s In and Out in 2007.” Out: Former Akron Beacon Journal writer Chuck Klosterman. It appears that Klosterman has been ousted from his pop culture blowhard throne by Matt Taibbi, a political writer/blowhard for Rolling Stone who the WP claims is “in.” — Denise Grollmus
This article appears in Jan 24-30, 2007.