Hotcards, the Cleveland-based marketing firm and printing company that we featured earlier this week, just posted a video on YouTube of the 15-foot Steve Jobs mural that’s currently being showcased at their new Superior Avenue headquarters.

The mural was painted by Glen Infante, founder and designer of the clothing line iLTHY, as part of an initiative to reinvent Hotcards’ image and give the retailer’s drab walls some much needed ‘tude.

“We’ve got a lot of blank wall space right now,” Hotcards CEO John Gadd told Tackk.com. “[W]e want to fill it with inspiring pieces from artist[s] all over the city. It’s a great way to showcase the ridiculously talented arts scene here, as well as create an environment that keeps our team and customers excited.”

Check out the *behind the scenes* footage of the mural-making process below.

YouTube video

YouTube video

This article appears in Aug 21-27, 2013.

Alaina Nutile is the Web Editor who oversees all digital content and social media initiatives for Cleveland Scene Magazine and Detroit Metro Times. Before joining the staff in June 2013, she interned at Business Insider in New York City, and at La Hora in Quito, Ecuador. Alaina is a graduate of Kalamazoo College in Michigan, where she double majored in English and Spanish. Her interests include Japanese food, Breaking Bad, and career development advising.