While sitting on your increasingly sore tush for the last 10 days at the Cleveland International Film Festival, you undoubtedly noticed the oh-so-catchy song that accompanies the trailer for the fest. Played before every movie — 130 features, plus 160 shorts — the trailer has become a hit in its own right. Created by the local production company Authentic Films http://www.authenticfilms.net/, it features one day in the life of your average, 20-something cubicle drone. He wakes up, showers, goes to work, eats his turkey sandwich, all with mind-numbing boredom in his eyes. Then he sees an independent film, and his world is changed forever. Hence, the fest’s slogan, “How Will it Change You?” …
This article appears in Mar 12-18, 2008.