This article appears in Jan 15-21, 2014.
For 25 years, Douglas Trattner has worked as a full-time freelance writer, editor and author. His work as co-author on Michael Symon's cookbooks have earned him four New York Times Best-Selling Author honors, while his longstanding role as Scene dining editor has garnered awards of its own.
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The ad is obviously directed at the competition (Subway, etc.) and gets that ol’ chef credibility in play (that is found on Reality TV food shows). It will be interesting for business media types to follow-up with regional sale figures over the next several months….which will be the ultimate bottom line.
It makes me want to try one…especially at that price!!
romanburgers are tasty