Earlier today, the organization announced that it’ll again be attending the festival that takes place from Oct. 3 to Oct. 5.
The festival brings together 60,000 attendees from across the country, including members of the Brewers Association as well as beer enthusiasts, and Destination Cleveland has partnered with Masthead Brewing Company to create a “shared booth experience.”
As a part of the booth experience, Destination Cleveland and Masthead Brewing Co. collaborated to create a signature beer to pour for festival attendees. Dubbed the Factory of Hoppiness, the double New England IPA features mosaic, cashmere and Idaho 7 hops. The beer will be canned and available at Masthead’s taproom starting on Oct. 12.
“Destination Cleveland’s continued presence at the Great American Beer Festival reinforces Cleveland’s reputation as a strong craft brewing scene,” says Emily Lauer, senior director PR/Communications, Destination Cleveland, in a press release. “Participating in the event also supports the Cleveland-area breweries that are in attendance, further solidifying and promoting collaboration within the Cleveland brewery scene overall.”
Destination Cleveland has also created a mini brewery passport for the festival. After festival attendees visit and sample a beer from at least five of the Cleveland breweries onsite, including the Brew Kettle, Collision Bend Brewing Company, Fat Head’s Brewery + Beer Hall, Great Lakes Brewing Company, Masthead Brewing Co., Railroad Brewing Co., Saucy Brew Works, Willoughby Brewing Co. and Working Class Brewery, they can return to the Cleveland booth and “spin to win” Cleveland prizes. They can also enter to win a beer-cation to Cleveland in 2020, which includes round-trip airfare for two, two-nights downtown hotel accommodations and a Cleveland Brew Bus experience.
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This article appears in Sep 25 – Oct 1, 2019.
