This is what I think of KFCs chicken.

  • “This is what I think of KFC’s chicken.”

Kentucky Fried Chicken, the purveyor of America’s one and only chicken sandwich where chicken serves as the bread, was looking for new ways to advertise the fast food giant’s “New Fiery Grilled Wings.”

Looking to go above and beyond the usual routes of commercials and billboards, KFC imagined a guerrilla campaign to draw the public’s eye.

The targets? Some of the poorest cities in America. Municipalities who couldn’t say no to some desperately needed cash.

All they would have to do in return would be to let KFC decorate city fire hydrants.

This article appears in Sep 8-14, 2010.

Vince Grzegorek has been with Scene since 2007 and editor-in-chief since 2012. He previously worked at Discount Drug Mart and Texas Roadhouse.

One reply on “Cleveland Turns Down KFC’s Offer to Advertise on Fire Hydrants”

  1. Their promoting Heart Disease with that salty over the top seasoning, promote that crap in the suburbs and see what the think about that crap

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