Filled with images of the Cleveland — the Flats, Browns fans, live music, local attractions, meats — the spot is otherwise indistinguishable in most ways — voiceover, music, general vibes — from a car or beer commercial, but it’s still a nice little slice of Cleveland. (Referred to in the spot exclusively as “The Land,” for better or worse.)
“There’s no better place to call home,” it concludes.
Destination Cleveland told Cleveland.com it’s the first part of an expanded brand campaign for the city that will roll out later this year.
This article appears in Apr 21 – May 4, 2021.
