Via the dynamite tweets of PD real estate reporter Michelle Jarboe “Don’t Call Me Nanny” McFee, representatives from the Geis Company met with the Cleveland Design Review Committee this morning to discuss signage at the Ameritrust complex, which Geis recently acquired in a major deal with Cuyahoga County.
And these proposed signs look…awful. I mean, whooee, just atrocious.
Fortunately, according to McFee, the design committee members weren’t impressed. They questioned the prominence of “A Geis Property” at the top of the Breuer tower (pictured above) and diagnosed the condition of the graphics as “needing some work.”
The Ameritrust Complex is still slated to house a hotel (“The Metropolitan”), a restaurant (“The M on 9th”), offices and apartments. The recurrence of an enormous red “M” appears to be the thrust of Geis’ branding efforts. You’d think this were Sesame Street.
This article appears in Jun 19-25, 2013.
Why don’t they just throw some random, giant-ass red letters and numbers up there? Randomly hitting some keys on my keyboard, I’ve come up with:
v39cnjs8
Isn’t that catchy? Then all the hip people can ask their friends if they want to hit up the v39 for an awesome meal and good times. 30 seconds and 0 dollars later, I’ve come up with a better name and signage than this company came up with. I’m guessing they spent more than $0 and took longer than 30 seconds to design that one too.