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NEO Church has used the LeBron hoopla to help get the word out about its ministries. Little signs have been popping up around town invoking King James.

If the advertising works and you head over to the church’s website, you’ll see lots of offerings, including this:

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So yeah, there’s that.

This article appears in Jul 21-27, 2010.

Vince Grzegorek has been with Scene since 2007 and editor-in-chief since 2012. He previously worked at Discount Drug Mart and Texas Roadhouse.