Report: Cavs to Announce Jersey Sponsorship with Goodyear Today

Update: Darren Rovell and Kevin Kleps are reporting that the Cavs will today announce a multi-year jersey patch deal with Goodyear that will begin next season. Yes, ads are coming to NBA jerseys, because: money.


(Original story 2/9/17): Ads are coming to NBA jerseys starting next season, because nothing good lasts and a professional sports league is going to milk every square inch of real estate for every last dollar. A few teams have already announced their corporate shilltastic partners and reviews so far are mixed from aesthetically mediocre (the Celtics, whose ad at least meshes with their colorway) to the abysmal (the Nets, for instance).

As for your hometown Cleveland Cavaliers, a report last night claims they have a deal with Goodyear.

Reps from Goodyear and Cavs didn't respond to a request for comment from Bloomberg. Previously announced deals have been pegged in the $5 to $10 million a year range.

It's not the worst arrangement, which isn't saying much. At least it isn't Quicken Loans.
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Vince Grzegorek

Vince Grzegorek has been with Scene since 2007 and editor-in-chief since 2012. He previously worked at Discount Drug Mart and Texas Roadhouse.
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