[image-1]Rock Gaming, which took over Cleveland’s Horseshoe Casino operations and management, is renaming the place “JACK Cleveland Casino.”
That’s pretty much the long and short of the latest news. There’s ample room, naturally, for assorted wordplay and snark in the months and years to come.
CEO Matt Cullen explained the significance of “JACK” on a conference call today: “It’s like the voice that’s on your shoulder saying, ‘Let’s go have some fun.'” The Detroit Free Press elaborated: “The name Jack is meant to convey youth, excitement and spontaneity.”
Follow the link above to our earlier story about Rock Gaming reconsidering the voter-approved “Phase II” casino plan, which is looking more and more like “mixed-use development” on Huron Avenue. As pure conjecture, we’re envisioning plenty of residential units.
This article appears in Feb 17-23, 2016.
that is like the worse name ever, the first thing I think of is ‘you don’t got jack’ … the name jack symbolizes in my mind ‘broke’ wrong name for a casino..
The decor will prominently feature scenes from “Jack and the Beanstalk”.
Don’t really care what they call it, but that is a really dumb name. Jack Squat. Jack S**T. Jackass. I could go on.
April Fool’s Day isn’t for another month, Mr. Cullen. No, really, what’s the REAL new name?
This reminds me of Burt wonder stone and the Doug casino.
Guess they could not come up with jack s**t for a new name. How tacky and tasteless.
And let’s not forget…Jackoff!