‘SportsCenter’ Will Broadcast From East Fourth Street Again Tomorrow

With the San Antonio Spurs coming to Cleveland for a big-time matchup against the Cavs, ESPN is going to tag along for the ride and set up shop once again on East Fourth Street (“The street so nice, they had to visit twice,” as the neighborhood’s marketing team is cleverly putting it).

The sportscasting will run from noon to 7 p.m. tomorrow from the same ad hoc stage outside Wonder Bar, etc., as on the Cavs’ opening night.

It’s going to be a hell of a game — a battle between different stages of team chemistry. It’s also going to be friggin’ cold out there, guaranteeing plenty of on-air teeth-chattering from Dave McMenamin, Brian Windhorst, et al. amid their clutch commentary.

“No matter where we go for live shows, the elements are always an issue,” Rob King, ESPN senior VP, told the News-Herald. “We’ll do whatever makes sense in terms of being where the fans are.”

And, despite the inexplicable freakout on the highways at the faintest glimmer of snow in Cleveland, people around here certainly don’t let a few gusts of wind get in the way of a good time. Expect unadulterated awesomeness downtown tomorrow and expect to partake yourself.

This article appears in Nov 12-18, 2014.