There you are, mindlessly watching television and even more mindlessly letting your brain float away during the commercials, and then… BAM: the I-X Indoor Amusement park jingle comes on. Earworm defined. “It’s here to stay”? Yeah, that’s about right. It’s April, so if this hasn’t happened to you yet, it will soon.
What dastardly, craven, soulless genius perpetrated this jingle upon the masses? George Sipl, the same man behind the “1-800-General” jingle.
Here’s a piece from the Cleveland Magazine archives on the man who, with just two notes and catchy phrasing, created that infamous, infernal diddy, and why exactly it gets lodged into your head.
This article appears in Apr 6-12, 2011.
well this tells us a whole lot of nothing. i was hoping you’d show his face and address so we’d know how to hunt him down.
I hate this guy.
the man has been around music for over 30 years and has been involved in several great projects…i have an Exotic Birds record he engineered which features members who went on to form nine inch nails, stabbing westward, filter…he also has played on some huge hits such as a very well known song from the movie Dirty Dancing…bottom line is the guy knows how to write something that will stick in your mind for years…good on ya George!
douglas