Another day in the Cavs season, another reason for fans to freak out.
A fan discovered yesterday that LeBron James unfollowed the Cleveland Cavaliers Twitter account and the universe promptly exploded. So naturally, after the Cavs sent the Nuggets packing, a reporter asked LeBron James why he’d unfollowed the teams’ official Twitter account (@Cavs).
Behold the ensuing weirdness:
It’s not just his own team he unfollowed though; so far he’s also unfollowed more than 10 accounts including NBA reporter Chris Broussard, ESPN reporter Dave McMenamin and even the journalist who co-wrote his letter announcing his return to Cleveland. So what gives?
We have a possible answer.
It’s now crunch time going into the playoffs (the team clinched the Central Division with the win, though that was after the unfollowing). James typically goes into social media hiding as the season winds down and the postseason begins. In fact here’s the tweet he sent last year ushering in the postseason:
So, there you have it. If it was simply a matter of James unfollowing the Cavs alone we would have be a tad bit confused too. That doesn’t explain the absolute mass hysteria he caused on Instagram this morning, however.
At this point, his reaction in the video seems to be what happens when you ask someone to explain their superstitions. Maybe. Of course, there’s the theory that LeBron just likes screwing with the media and fans. And there’s also this gem tweeted in 2011:
This article appears in Mar 16-22, 2016.
The way the question was meekly explained by a frightened sports media hack is – unfortunately – the name of the game for major Cleveland news outlets. What can be dismissed with a laugh is that LeBron cannot believe that Steph Curry and the Warriors are the main NBA story and he can only drag attention to himself through childish pop culture stunts off the court……what cannot be explained away is hero worshiping by reporters and columnists who appear more concerned about keeping the organization pleased by acting as mini-PR firms — perhaps vying for better positioning on the list for free playoff tickets; a dirty media ditty Mike Holmgren exposed in another setting several years ago.