Nike’s newest ad campaign with LeBron, “Come Out of Nowhere,” brings all the emotions for Cavs fans and Cleveland natives and anyone else who needs a little motivation.
The storyline focuses on James’ epic, game-saving block (right before Kyrie Irving’s epic, game-clinching three-pointer) to lead the Cavaliers to one of the most exciting Game 7s in NBA history and the first championship in Cleveland since 1964.
Take a look.
This article appears in Oct 26 – Nov 1, 2016.
Nike has made it an art form in marketing the player who wears the shoes — not the actual shoes.
Ugh, that was awful. Self important, blatantly manipulative and badly written. I teared up all right-at how bad it was.