When Covid-19 hit, Eisenstat was forced to shutter his downtown coffee shop. But he also saw an opportunity to evolve his concept into an e-commerce model, one he was confident would offer value to customers and the roasters alike. Customers can now get “the full Pour experience” online, including in-house roasts, international favorites, branded merchandise and monthly subscriptions, allowing both local and national customers easy access to high-caliber roasters.
“The pandemic has been a challenging time for many small businesses,” Eisenstat says. “Bringing this ecommerce vision to life has been the silver lining for me. It gives me the opportunity to keep doing what I love, which is working with amazing roasters, exploring and sharing the world’s best with fellow coffee enthusiasts. This enables me to do that in a different way and at a greater scale, which I am so very thankful for.”
Shoppers can choose between two programs: Ready to Ship and Roasted to Order. This hybrid model allows Pour’s preferred roasters to grow their U.S. awareness while giving customers direct access to international coffees at domestic-shipping prices. A Monthly International Coffee Subscription will feature exclusive coffees available only to subscribers.
Check the website for more info.
This article appears in Dec 16-29, 2020.
