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Driving down I-77, minding your own business, drinking coffee on the way to work? Probably not the time when you want to think of assisted suicide and end-of-life issues, but a new billboard is stoking such flames and its fair share of controversy.

WKYC reports on the group behind the “Die With Dignity” billboard:

Vince Grzegorek has been with Scene since 2007 and editor-in-chief since 2012. He previously worked at Discount Drug Mart and Texas Roadhouse.

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