Beats by Dre released a powerful new ad over the weekend playing up LeBron James as just a regular kid from Akron.
The ad is flecked with images of LBJ driving through his hometown and working out in the St. Vincent-St. Mary gym, while the song “Take Me to Chruch” plays in the background. It’s pretty strong stuff. Watch below.
This article appears in Oct 15-21, 2014.
Alaina Nutile is the Web Editor who oversees all digital content and social media initiatives for Cleveland Scene Magazine and Detroit Metro Times. Before joining the staff in June 2013, she interned at Business Insider in New York City, and at La Hora in Quito, Ecuador. Alaina is a graduate of Kalamazoo College in Michigan, where she double majored in English and Spanish. Her interests include Japanese food, Breaking Bad, and career development advising.
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